Through the Generations
The Hoffman family is deeply rooted in the fabric industry. We are first and foremost about making high-quality fabric and beautifully crafted designs, like our sustainably hand-dyed Bali batiks or our crisp digital prints. Our name goes back nearly 100 years and our passion has been passed down through generations.
Defining the SoCal Lifestyle
Iconic Hoffman prints visually defined the SoCal lifestyle starting back in the 1950s and continue to do so today. They also helped cement the futures of some of the biggest apparel brands under the sun. If you buy clothing from any premium brand, there’s a good chance you own something in a Hoffman California print.
Like Father, Like Daughter
As Walter was raised in the fabric world, so he raised his daughter Robin and her siblings. The story behind each Hoffman design is felt in every fabric, lives on through every clothing creation and threads together the entire Hoffman library of prints. It’s a creative history that’s undeniable and enjoyed by father and daughter alike.
In the Hoffman household, certain prints are considered “classic” for their timeless wearability. Here are a few Lovlei silhouettes in the prints you can always trust to “dress up” your casual look