LOVLEI believes in helping women live lovely lives through beauty, style and sisterhood. Together, we learn to see ourselves as the masterpieces we already are, while embracing the opportunity to grow and live more joyfully.
LOVLEI believes in helping women live lovely lives through beauty, style and sisterhood. Together, we learn to see ourselves as the masterpieces we already are, while embracing the opportunity to grow and live more joyfully.
Exclusive Hoffman® Prints
Lovlei prints are uniquely SoCal but made on the magical island of Bali! Created exclusively at the Hoffman Facility, owned by legendary surf print designer Hoffman California Fabrics, our batiks are ethically sourced and traditionally handcrafted. That means every beautiful LovLei print garment is one of a kind—just like you.
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FLATTERING AND FUN
“LOVLEI patterns are uplifting, with breathable fabric that allows my skin breathe. It’s like wearing happiness for your body, and mind.”
Amber, San Clemente, CA
ROBIN'S JOURNAL
Welcome to the Family
"I created LOVLEI because I wanted women to feel supported, and feel beautiful; a place where they can prosper and thrive. Here at LOVLEI, we’re about embracing your individuality, and loving yourself being imperfectly perfect." - Robin Hoffman Haack
OUR OHANA STORYYOU’RE INVITED
Being a part of the LOVLEI life only gets better the more you engage with our brand and community of diverse women who aim to support one another. Dive into the LOVLEI life, and experience the difference.
Ohana Ambassadors
Make money with LOVLEI. Share your code and earn up to 35% when it’s used.
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Coaching Partners
If you’re an expert in your field, find outfit partnering with LOVLEI is for you!
COMING SOON
Feeling LOVLEI, inside and out.
LOVLEI is about seeing yourself as the masterpiece you are while growing into somebody even more beautiful day-by-day. We’re not chasing perfection, but instead finding joy in all of life’s imperfections— and still choosing to love ourselves, help others, and support the LOVLEI community along the way.
ABOUT OUR FOUNDER