Who’s at the heart of the LOVLEI life?
None other than our accomplished, stylish and compassionate Founder, Robin Hoffman Haack.
She's a Soul-Cal Girl
Against the backdrop of stunning south Orange County beaches, surfing and horseback riding on the wide-open fields on the bluffs overlooking Dana Point, Robin lived a golden outdoorsy life that many now think of as “quintessential SoCal.”
Woven Together
Today, working creatively with her daughter, spending sweet time with her granddaughter, and still riding her beloved horses, Robin is grateful for the LOVLEI life she leads — one built on generations of fabric, family, beauty and love. It’s one she wants to share to inspire and empower others.
Encouraging Women
LOVLEI believes in helping women live the LOVLEI life through a sisterhood, filled with support, togetherness, beauty and inspirtation to be beautifully you. Together, we can learn to see ourselves as the masterpieces we already are, while embracing the opportunity to grow and live more joyfully. We’re committed to championing women everywhere to become the best version of themselves.
Robin's Closet
It comes as no surprise that Robin’s closet is filled with gorgeous prints, many of them straight from the Hoffman family’s 100 year archive. As someone who hangs her hat on everything she touches, she can almost always be seen wearing items from the LOVLEI and LOVLEI Ranch collections. Her latest favorites include:
